A replacement diet meal with the brand name of Quik-Loss is a desirable brand name because it exhibits which of the following brand name characteristics?
A)The brand name suggests something about the product's benefit.
B)The brand name sounds like a lot of other similar weight loss products.
C)The brand name will travel to other categories.
D)The brand name promises success.
E)The brand name emphasises the product's features.

Question

Quizplus · Accepted Answer

The brand name Quik-Loss suggests something about the benefit of the product, which is quick weight loss.

A Replacement Diet Meal with the Brand Name of Quik-Loss