________ occurs when two established brand names of different companies are used on the same product.
A)A brand extension
B)Brand equity
C)Co-branding
D)Internal marketing
E)Cannibalisation

Question

Quizplus · Accepted Answer

Co-branding occurs when two established brand names of different companies are used on the same product. It helps both companies to expand their customer base and enhance their brand equity. Examples of co-branding include Nike and Apple iWatch, Procter & Gamble and Mr. Clean Magic Eraser, and McDonald's and Coca-Cola.

________ Occurs When Two Established Brand Names of Different Companies