________ occurs when a company introduces additional items in a given product category under the same brand name,such as new flavours,forms,colours,ingredients or package sizes.
A)A line extension
B)A product mix
C)Interactive marketing
D)Service variability
E)Service intangibility

Question

Quizplus · Accepted Answer

A line extension is when a company introduces additional items in a given product category under the same brand name. This is different from a brand extension, where a company introduces a new product category under the same brand name.

________ Occurs When a Company Introduces Additional Items in a Given