Which strategy involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number-one or number-two market share positions in their categories?
A)megabrand
B)global brands
C)multibranding
D)private brands
E)family brands

Question

Quizplus · Accepted Answer

This strategy is known as the megabrand strategy, which involves concentrating resources on a few strong brands that can dominate their respective markets. The weaker brands are either eliminated or sold off, and the focus is on building and promoting the megabrand for maximum impact and profitability.

Which Strategy Involves Weeding Out Weaker Brands and Focusing Marketing