Major brand marketers often spend huge amounts on advertising to create brand ________ and to build preference and loyalty.
A)extension
B)awareness
C)packaging
D)internal marketing
E)franchising

Question

Quizplus · Accepted Answer

Brand awareness is the level of recognition and familiarity that consumers have with a particular brand. Major brand marketers invest heavily in advertising to increase brand awareness and establish their brand as a top-of-mind choice for consumers. This ultimately leads to building preference and loyalty towards the brand.

Major Brand Marketers Often Spend Huge Amounts on Advertising to Create