While advertising campaigns can help to create name recognition,brand knowledge and maybe even some brand preference,brands are not maintained by advertising but by ________.
A)marketing experience
B)line extensions
C)brand experience
D)product mix
E)word-of-mouth elements

Question

Quizplus · Accepted Answer

Brand experience is the best choice as it refers to how consumers interact with and perceive a brand through various touchpoints such as customer service, packaging, user experience, and product quality. Advertising can attract attention to a brand, but ultimately it is the overall experience that the brand delivers that determines whether consumers will continue to choose and recommend it.

While Advertising Campaigns Can Help to Create Name Recognition,brand Knowledge