Marketers of Dove,a leading brand of facial cleanser,go beyond the brand's cleansing cream properties and communicate the resulting benefit of softer skin.This is known as product attributes in brand positioning.

Question

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This is known as benefit positioning, not product attributes, as it focuses on the benefits or value the product provides (softer skin) rather than just its features (cleansing cream properties).

Marketers of Dove,a Leading Brand of Facial Cleanser,go Beyond the Brand's