Attributes are the least desirable level for brand positioning because competitors can easily copy attributes and customers are more interested in what attributes will do for them than in the attributes themselves.

Question

Quizplus · Accepted Answer

This statement is true. Brand attributes can be easily replicated by competitors, and customers are more interested in the benefits that the attributes provide rather than the attributes themselves. It is important for brands to focus on higher levels of positioning, such as emotional benefits or customer experiences, in order to differentiate themselves from competitors and appeal to customers on a deeper level.

Attributes Are the Least Desirable Level for Brand Positioning Because