Retailers and wholesalers who have created their own brands-such as Woolworths' Select brand and Coles' Smartbuy brand-are participating in co-branding.

Question

Quizplus · Accepted Answer

Creating their own brands, such as Woolworths' Select and Coles' Smartbuy, is an example of private labeling, not co-branding. Co-branding involves two or more brands collaborating on a product or service.

Retailers and Wholesalers Who Have Created Their Own Brands-Such as Woolworths