When marketers at Unilever selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?

Question

Quizplus · Accepted Answer

Targeting is the step in the process of designing a customer-driven marketing strategy where marketers select one or more segments to enter and focus on. In this case, Unilever selected the Millennial segment as potential customers for their Febreze products.

When Marketers at Unilever Selected the Millennials,a Demographic That Includes