The Restaurant and Catering Association of Australia (RCAA)recently carried out a segmentation analysis of the fine dining segment.This analysis revealed five distinct segments based on a number of key dining-out motivations including: (1)Convenience\ease Networking for business.A summary profile of the largest segment reads as follows: 'This segment,known as category advocates,accounts for 36 per cent of all those who dine at fine restaurants.They have a pragmatic attitude to dining out,appreciate dining out,exhibit frequent dining out behaviour,seek value,do not need a reason to dine out and instead are often involved in informal dining occasions'.The RCAA's segmentation analysis is most likely to be based on which approach?

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The segmentation analysis carried out by the RCAA is based on benefits sought, as it identifies distinct segments based on key dining-out motivations such as convenience, networking, and seeking value.

The Restaurant and Catering Association of Australia (RCAA)recently Carried Out