When competitors use differentiated or concentrated marketing,________ marketing can be disastrous.

Question

Quizplus · Accepted Answer

Undifferentiated marketing strategy targets the entire market with a single strategy, ignoring different segments within the market. If competitors are using differentiated or concentrated marketing, it may result in the undifferentiated strategy being too generic and failing to meet the needs of specific market segments. Therefore, it can be disastrous.

When Competitors Use Differentiated or Concentrated Marketing,________ Marketing Can Be