The rise of a café culture,especially in inner city and CBD precincts,has resulted in a new breed of consumer.Some cafés have reported that consumers are turning to the café as a quasi-office.For the price of a coffee or a small meal,consumers are using the café as a place to meet clients,hold meetings,work on their laptops,recharge their communications devices,read reports,prepare documents and generally carry out office-related duties.In this context,consumers are exhibiting which type of trend?

Question

Quizplus · Accepted Answer

This trend is social because it reflects changes in consumer behavior and lifestyle, where people are using cafés as informal workspaces.

The Rise of a Café Culture,especially in Inner City and CBD