Revlon has clearly defined its 'mission' of selling lifestyle and self-expression.In order for the firm to launch its strategic plan,the mission needs to be turned into detailed ________ that guide each level of the company.
A)sets of strategies
B)sets of tactics
C)sets of product mixes
D)supporting objectives
E)sets of promotional tools

Question

Quizplus · Accepted Answer

Supporting objectives are necessary to turn a company's mission into actionable and measurable goals that guide each level of the organization towards achieving the overarching mission.

Revlon Has Clearly Defined Its 'Mission' of Selling Lifestyle and Self-Expression.In