In the Boston Consulting Group approach,________ provide(s)a measure of market attractiveness.
A)relative market share
B)annual sales or profits
C)resource utilisation
D)market growth rate
E)capital investment

Question

Quizplus · Accepted Answer

According to the Boston Consulting Group approach, market growth rate provides a measure of market attractiveness. This is because a high growth rate suggests that the market has potential for increased sales and profits, and is therefore attractive for investment. Conversely, a low growth rate indicates a less attractive market.

In the Boston Consulting Group Approach,________ Provide(s)a Measure of Market