In 1982,the manufacturer of carbonated drinks,the Coca Cola Group,acquired the feature film maker,Columbia Pictures,and retained control over it for almost a decade.This stage of the Coca Cola Group's history is an example of ________.
A)marketing controls
B)market development
C)diversification
D)market penetration
E)product development

Question

Quizplus · Accepted Answer

The acquisition of a feature film maker by a carbonated drink manufacturer represents diversification, as the two industries are not directly related.

In 1982,the Manufacturer of Carbonated Drinks,the Coca Cola Group,acquired the Feature