The beverage,Lucozade,was originally marketed as a nutrient rich beverage that was easily tolerated by a fragile or distressed digestive system.Sick children were the intended consumers for the initial product.Eventually,Lucozade was rebranded and repositioned as a beverage for active persons,with athletes becoming the primary target market.Lucozade's ability to find a new market for its existing product is an example of ________.

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Lucozade's shift to targeting active persons and athletes is an example of market development, which is the process of finding and entering new markets for existing products. This is different from product development (creating new products for existing markets), market penetration (increasing market share within existing markets), and diversification (entering new markets with new products). Marketing controls refer to the evaluation, monitoring, and adjustment of marketing strategies and tactics.

The Beverage,Lucozade,was Originally Marketed as a Nutrient Rich Beverage That