The marketing concept is best thought of as which of the following?
A)a guiding philosophy for the company's marketing strategy
B)a specific approach to building relationships with customers,vendors and suppliers
C)the overall purpose of the company
D)the position the company's product holds in customers' minds
E)the organisation of the company's marketing department

Question

Quizplus · Accepted Answer

The marketing concept is a guiding philosophy that focuses on understanding and meeting the needs of customers, providing them with value, and building long-term relationships. It guides the development of a company's marketing strategy and influences decision-making in all areas of the business.

The Marketing Concept Is Best Thought of as Which of the Following