________ is the marketing logic by which a company hopes to achieve profitable customer relationships.
A)A marketing program or tactic
B)Being a low-cost operator
C)A consistent product mix
D)Marketing strategy
E)A differentiation strategy

Question

Quizplus · Accepted Answer

Marketing strategy is the overall approach and plan that a company uses to meet its marketing goals and objectives. It guides the company's decisions regarding the target market, product offering, pricing, promotion, and distribution channels. The ultimate goal of marketing strategy is to establish profitable and long-term relationships with customers.

________ Is the Marketing Logic by Which a Company Hopes