The process of dividing a market into distinct groups of buyers with different needs,characteristics or behaviours is called ________.
A)market targeting
B)positioning
C)marketing strategy
D)market segmentation
E)market extension

Question

Quizplus · Accepted Answer

Market segmentation refers to the process of identifying and dividing a market into distinct groups of buyers with different needs or characteristics. This helps marketers to tailor their marketing efforts to the specific needs and wants of each segment, improving the effectiveness of marketing campaigns and ultimately driving sales. Market targeting refers to the selection of one or more of these segments as the focus of a marketing campaign, while positioning refers to the way in which a brand or product is perceived by consumers relative to competing offerings. Marketing strategy refers to the overall approach taken by a company to achieve its marketing objectives, while market extension refers to expanding a company's existing market through new products, services, or customer segments.

The Process of Dividing a Market into Distinct Groups of Buyers