________ involves evaluating each market segment's attractiveness and selecting one or more segments to enter.
A)Market segmentation
B)Product differentiation
C)Market targeting
D)Market mixing
E)Positioning

Question

Quizplus · Accepted Answer

Market targeting involves evaluating each market segment's attractiveness and selecting one or more segments to enter. Market segmentation involves dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors. Product differentiation is the process of distinguishing a product or service from others to make it more attractive to a particular target market. Market mixing refers to the combination of marketing elements such as product, price, promotion, and distribution. Positioning is the process of creating an image or identity of a product or service in the minds of the target audience.

________ Involves Evaluating Each Market Segment's Attractiveness and Selecting One