A marketing manager has identified a group of potential customers who seem to respond in a similar way to a series of magazine and radio advertisements for his company's product.He has identified a(n)________.
A)target market
B)market segment
C)market
D)market position
E)undefined niche

Question

Quizplus · Accepted Answer

The marketing manager has identified a group of potential customers who share similar responses to the company's advertisements, which is a defining characteristic of a market segment. A target market is a broader group of potential customers that a company aims to reach, while a market position refers to where a company's product stands relative to competitors in the market. A market is simply a group of potential buyers for a product or service, and an undefined niche implies that the market is not well-defined or understood.

A Marketing Manager Has Identified a Group of Potential Customers