A marketing manager is evaluating each market segment's attractiveness and is in the process of selecting one or more segments for his firm's product to enter.What is he doing?
A)market targeting
B)market segmenting
C)marketing
D)market positioning
E)market penetrating

Question

Quizplus · Accepted Answer

The marketing manager is evaluating the different market segments to identify which one(s) are most attractive and worth targeting. This process is called market targeting. Option B (market segmenting) refers to the process of dividing a larger market into smaller groups of consumers with similar needs and characteristics. Option C (marketing) is a broader term that encompasses all activities related to creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Option D (market positioning) refers to the process of creating a distinct image and identity for a product or brand in the minds of the target audience. Option E (market penetrating) refers to the strategy of entering an existing market with an existing product or service, often by offering lower prices or better features.

A Marketing Manager Is Evaluating Each Market Segment's Attractiveness and Is