The marketing manager at a small sports retail chain has conducted a marketing analysis.He has investigated the company's internal resources and situational factors,as well as factors and trends in the competitive sports retail chain market.Which of the following has he completed?
A)SWOT analysis
B)business portfolio analysis
C)executive summary
D)marketing plan
E)marketing mix

Question

Quizplus · Accepted Answer

The marketing manager has conducted a SWOT analysis, which involves analyzing the company's Strengths, Weaknesses, Opportunities, and Threats both internally and externally. This includes investigating situational factors and competitive market factors.

The Marketing Manager at a Small Sports Retail Chain Has