Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained is called ________.
A)marketing control
B)strategic control
C)operating control
D)developmental control
E)efficiency

Question

Quizplus · Accepted Answer

Marketing control involves evaluating the performance of marketing strategies and plans and taking corrective action if necessary to ensure that objectives are met. Strategic control focuses on evaluating the organization's strategy and making changes based on environmental changes, while operating control is concerned with day-to-day operations. Developmental control is a type of feedback that helps individuals improve their skills and efficiency. Efficiency is a measure of how well resources are utilized to achieve objectives.

Evaluating the Results of Marketing Strategies and Plans and Taking