The marketing control process entails the following steps in order: setting goals,________,evaluating performance and ________.
A)evaluating goals;measuring performance
B)achieving goals;measuring performance
C)taking corrective action;measuring performance
D)measuring performance;taking corrective action
E)taking corrective action;following up

Question

Quizplus · Accepted Answer

The marketing control process starts with setting goals, then measuring performance to see how well the marketing plan is achieving those goals. Based on the evaluation of performance, corrective action can be taken to improve the plan and achieve better results in the future. Therefore, the correct order is measuring performance, taking corrective action, and then following up to see if the corrective action led to improvement.

The Marketing Control Process Entails the Following Steps in Order