Which of the following measures the profits generated by investments in marketing activities?
A)SWOT analysis
B)marketing audits
C)executive summaries
D)marketing ROI
E)budgets

Question

Quizplus · Accepted Answer

Marketing ROI (Return on Investment) measures the profits generated by investments in marketing activities. It determines the cost-effectiveness of marketing campaigns and helps in evaluating the success of marketing strategies. SWOT analysis, marketing audits, executive summaries, and budgets are all important tools in marketing, but do not specifically measure the profits generated by investments in marketing activities.

Which of the Following Measures the Profits Generated by Investments