Which of the following would NOT be a useful tool for determining marketing ROI?
A)a marketing dashboard
B)brand awareness
C)market share
D)SWOT analysis
E)customer lifetime value

Question

Quizplus · Accepted Answer

A SWOT analysis is a useful tool for examining a company's internal and external strengths, weaknesses, opportunities, and threats, but it is not specifically designed to determine marketing ROI. The other options (A, B, C, and E) are all useful tools for analyzing marketing ROI, with a marketing dashboard providing real-time data on key metrics, brand awareness measuring the level of recognition a brand has in the market, market share assessing the company's position in the market compared to competitors, and customer lifetime value calculating the projected value of a customer over their entire relationship with the company.

Which of the Following Would NOT Be a Useful Tool