Which of the following is NOT a customer-centred measure of marketing impact?
A)customer management
B)customer acquisition
C)customer equity
D)customer retention
E)customer lifetime value

Question

Quizplus · Accepted Answer

Customer management is not a measure of marketing impact but rather a broad strategy or approach to handling customer relationships and needs. Customer acquisition, customer equity, customer retention, and customer lifetime value are specific metrics or outcomes that can be measured to assess the impact of marketing efforts on customer behavior and value to the organization.

Which of the Following Is NOT a Customer-Centred Measure of Marketing