The marketing concept is a philosophy of customer value and ________.

Question

Quizplus · Accepted Answer

The marketing concept is centered around the idea of providing value to the customer in order to build a mutually beneficial relationship. While company profit is certainly a consideration, it is not the primary focus of the marketing concept. Innovation, relationship-building, and social benefits can all be important aspects of the marketing concept, but they are not the core philosophy. The idea of mutual gain - where both the company and the customer benefit from the interaction - is what sets the marketing concept apart from other business philosophies.

The Marketing Concept Is a Philosophy of Customer Value and ________