General guidelines can always be relied upon to resolve all the difficult ethical situations that marketers face.

Question

Quizplus · Accepted Answer

While general guidelines and ethical principles can serve as a useful framework, they cannot account for every complex ethical situation that may arise in marketing. Each situation should be evaluated on a case-by-case basis, taking into consideration relevant laws, company policies, and the impact on stakeholders.

General Guidelines Can Always Be Relied Upon to Resolve All