Marketers are entitled to use the image or likeness of celebrities in their advertising and promotional campaigns without gaining permission because these personalities already have their images in the public domain.

Question

Quizplus · Accepted Answer

Marketers need to obtain permission from celebrities or their representatives in order to use their images or likeness in advertising and promotional campaigns. The fact that the celebrity's image may already be in the public domain does not give marketers the right to use it without permission.

Marketers Are Entitled to Use the Image or Likeness of Celebrities