In its promotional mix,the XYZ Corporation uses advertising,public relations,personal selling and direct marketing.XYZ is most likely using direct marketing as a ________ channel or medium.

Question

Quizplus · Accepted Answer

Direct marketing is often used as a supplementary channel to support and enhance the effectiveness of other promotional activities like advertising and personal selling.

In Its Promotional Mix,the XYZ Corporation Uses Advertising,public Relations,personal Selling