Officeworks is a clicks-and-mortar company.Which of the following is LEAST likely to be an advantage that it has over click-only competitors?
A)Officeworks is a known name with greater financial resources.
B)Officeworks has a large,established customer base.
C)By offering online marketing,Officeworks offers customers more options.
D)Customers can find a local store and check its available stock online.
E)Officeworks does not have to invest in the infrastructure needed to deliver personal services to different types of customers.

Question

Quizplus · Accepted Answer

Officeworks being a clicks-and-mortar company means that it has both an online presence and physical stores. While this allows customers to have more options and the convenience of checking stock online and picking it up in-store, it also means that Officeworks has to invest in the infrastructure needed to deliver personal services to different types of customers. Therefore, E, which states that Officeworks does not have to invest in this infrastructure, is least likely to be an advantage it has over click-only competitors.

Officeworks Is a Clicks-And-Mortar Company