Which of the following is NOT a low-cost-per-contact medium?
A)B2B telemarketing
B)digital direct marketing
C)direct mail
D)company websites
E)personal selling

Question

Quizplus · Accepted Answer

Personal selling is typically a high-cost-per-contact medium as it involves face-to-face interactions with potential customers, requiring significant time and resources from sales representatives. The other options listed are all low-cost-per-contact mediums, as they allow for reaching a large number of potential customers without requiring significant individual attention or resources for each contact.

Which of the Following Is NOT a Low-Cost-Per-Contact Medium