A comprehensive database is a tremendous tool for the direct and digital marketer.It should contain geographic,demographic,psychographic and ________ data.
A)ethical
B)cultural
C)medical
D)behavioural
E)sociological

Question

Quizplus · Accepted Answer

The comprehensive database for direct and digital marketing should contain geographic, demographic, psychographic, and behavioral data. Ethical, cultural, medical, and sociological data may be included in some databases but are not essential for direct and digital marketing purposes.

A Comprehensive Database Is a Tremendous Tool for the Direct