A woman has a Myer loyalty card and loves shopping at Myer department store because they stock quality fashion garments and accessories for the fuller figure.Four times each year,she receives a catalogue with the new season's 'Big Is Beautiful' fashion range,along with a special offer such as a free accessory for each $100 spent.Myer is using data about her spending for which purpose?

Question

Quizplus · Accepted Answer

Myer is using the data about the customer's spending to tailor offers to a distinct market segment, which in this case is the fuller figure fashion segment. The special offers of free accessories for each $100 spent are designed to incentivize the customer to continue shopping at Myer and to purchase more items from the 'Big Is Beautiful' fashion range. This is an example of targeted marketing based on customer data.

A Woman Has a Myer Loyalty Card and Loves Shopping