A company that provides house cleaning services in major urban and suburban areas developed a short,humorous video promoting the company's services in the hope that customers who see the video will be so entertained that they will pass it on to their friends and colleagues.The marketers are using ________.

Question

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The marketers are using viral marketing, which relies on creating entertaining or informative content that is shared widely by viewers, spreading the message through word-of-mouth and social media sharing. This strategy is designed to create a viral effect that drives additional traffic and sales for the company. The short, humorous video is an example of content that is likely to be shared widely among viewers, increasing brand awareness and generating buzz for the company.

A Company That Provides House Cleaning Services in Major Urban