Some direct marketers have been accused of taking advantage of impulsive or less-sophisticated buyers.So-called heat merchants use ________ intended to mislead buyers.
A)direct-mail marketing
B)telephone marketing
C)online social networks
D)mobile phone marketing
E)kiosk marketing

Question

Quizplus · Accepted Answer

Direct-mail marketing can be used to send misleading or deceptive offers directly to consumers, often targeting impulsive or less-sophisticated buyers.

Some Direct Marketers Have Been Accused of Taking Advantage of Impulsive