A gutter installation company,in the past,generated most of its sales through telemarketing but now uses direct mail to reach prospective customers.Which of the following most likely explains the reason that the firm switched from telemarketing to direct mail?
A)the Government's Anti-Spam legislation
B)Unsolicited Messages Act
C)ESOMAR Guidelines for online research
D)Children's Online Privacy Protection Act
E)national Do Not Call Register

Question

Quizplus · Accepted Answer

The national Do Not Call Register is a registry of phone numbers that telemarketers are not allowed to contact. This may lead to a decrease in telemarketing effectiveness, prompting the company to switch to direct mail as a new way to reach potential customers.

A Gutter Installation Company,in the Past,generated Most of Its Sales