In any market-oriented firm,members of the salesforce and marketing department tend to have disagreements when things go wrong with a customer.The marketers blame the salespeople for poorly executing their strategies,while the salespeople blame the marketers for being out of touch with the customer.Which of the following steps should upper-level management take to help bring the sales and marketing functions closer together?
A)establish a simpler salesforce structure
B)establish a more complex salesforce structure
C)create an inside salesforce
D)adopt a salesforce automation system
E)employ a chief revenue officer

Question

Quizplus · Accepted Answer

Employing a chief revenue officer can help bring the sales and marketing functions closer together as this executive is responsible for overseeing both functions and ensuring they work in alignment with each other towards achieving revenue goals. This role can also help bridge the gap between the two departments and eliminate any blame game that may be happening, ultimately improving the company's bottom line. The other choices (A, B, C, and D) do not directly address the issue of improving the relationship between sales and marketing.

In Any Market-Oriented Firm,members of the Salesforce and Marketing Department