A company's total marketing communications mix consists of a special blend of advertising,sales promotion,public relations,personal selling and direct-marketing tools that the company uses to communicate customer value and build customer relationships.This is also called ________.
A)direct marketing
B)integrated marketing
C)the promotion mix
D)competitive marketing
E)target marketing

Question

Quizplus · Accepted Answer

The term "promotion mix" is often used interchangeably with "marketing communications mix" to refer to the specific combination of promotional tools utilized by a company to reach and engage its target audience. These tools include advertising, sales promotion, public relations, personal selling, and direct marketing, and the goal of the promotion mix is to communicate the value proposition of a company's products or services and build relationships with customers.

A Company's Total Marketing Communications Mix Consists of a Special