Which of the five major promotion tools is concerned with building up a positive corporate image and handling unfavourable rumours,stories and events?
A)sales promotion
B)personal selling
C)direct marketing
D)public relations
E)indirect marketing

Question

Quizplus · Accepted Answer

Public relations is concerned with building up a positive corporate image and handling unfavourable rumours, stories, and events. It involves managing communication and relationships between a company and its various publics, such as customers, suppliers, employees, investors, and the media. Public relations activities may include press releases, media events, sponsorships, community outreach, and crisis management. Sales promotion, personal selling, direct marketing, and indirect marketing do not specifically focus on corporate image or reputation management.

Which of the Five Major Promotion Tools Is Concerned with Building