A company's marketing communications mix is also called its promotion mix.

Name: A company's marketing communications mix is also called its promotion mix.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The promotion mix refers to the various tools and tactics used by a company to promote its products or services, including advertising, sales promotion, public relations, personal selling, and direct marketing. Collectively, these tools are referred to as a company's marketing communications mix or promotional mix.

A Company's Marketing Communications Mix Is Also Called Its Promotion