Integrated marketing communication is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear,________ and compelling message about the organisation and its products.
Correct Answer:
Verified
Q20: A company's total marketing communications mix consists
Q21: Which promotional mix strategy directs marketing efforts
Q23: Which promotional tool is described as immediate,customised
Q24: Coupons,contests,cents-off deals and premiums are all examples
Q26: Integrated marketing communications encourages brand messages to
Q27: A large national producer of all-natural hair
Q28: Large companies still routinely invest large chunks
Q29: Business-to-consumer companies are more likely to emphasise
Q30: Because of advertising's public nature,consumers tend to
Q36: Mass marketers can expect consumers to distinguish
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