Companies are doing less ________ and more ________ as a result of an explosion of more focused media that better match today's targeting strategies.
A) marketing;media
B) media;sales
C) narrowcasting;broadcasting
D) broadcasting;narrowcasting
E) advertising;word-of-mouth
Correct Answer:
Verified
Q2: Advertising has some shortcomings.What is NOT one
Q5: To produce better communications consistency, a unified
Q10: Advertising,sales promotion,personal selling,public relations and direct marketing
Q10: Any paid form of nonpersonal presentation and
Q13: The use of short-term incentives to encourage
Q17: More companies are adopting the concept of
Q18: Today's consumers do not need to rely
Q19: Danks,a manufacturer of pumps and plumbing valves,employs
Q20: A company's total marketing communications mix consists
Q25: Integrated marketing communication is the concept under
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