More companies are adopting the concept of ________,which carefully coordinates the company's many communication channels to deliver a clear,consistent and compelling message about the organisation and its brands.
A)integrated marketing communications
B)integrated personal selling
C)integrated competitive methods
D)non-personal communication channels
E)buzz marketing

Question

Quizplus · Accepted Answer

The concept described in the question is that of integrated marketing communications, which refers to the alignment and coordination of various promotional elements to create a unified and consistent message. This includes advertising, public relations, sales promotion, personal selling, direct marketing, and digital media, among others. Adopting an integrated approach helps companies to achieve greater impact and effectiveness in their marketing efforts.

More Companies Are Adopting the Concept of ________,Which Carefully Coordinates