Advertising,sales promotion,personal selling,public relations and direct marketing are all ________.
A)communications channels that should be integrated under the concept of integrated marketing communications
B)communications channels focused more on narrowcasting than broadcasting
C)promotional tools used for push strategies but not pull strategies
D)promotional tools used for pull strategies but not push strategies
E)promotional tools adapted for use in mass marketing

Question

Quizplus · Accepted Answer

These five promotional tools should be integrated under the concept of integrated marketing communications to ensure a consistent and cohesive message to the target audience.

Advertising,sales Promotion,personal Selling,public Relations and Direct Marketing Are All ________