A marketing manager for a manufacturer of children's toys is looking for ways to reach potential customers who typically avoid salespeople and advertisements.Which of the following would be the most economical promotional tool for the firm to use?

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Quizplus · Accepted Answer

Public relations is the most economical promotional tool among the options provided, as it focuses on creating a positive image and fostering goodwill between the company and its audience, often through media coverage and community involvement, which can be less expensive than direct marketing, sales promotions, personal selling, or creating brand contacts.

A Marketing Manager for a Manufacturer of Children's Toys Is