________ is the company's most expensive promotion tool.
A)Advertising
B)Personal selling
C)Mass media
D)Public relations
E)Publicity

Question

Quizplus · Accepted Answer

Personal selling is the company's most expensive promotion tool as it involves hiring salespeople, training them, and paying them salaries, commissions, and other benefits. It also involves travel and entertainment expenses for salespeople to meet with potential customers. In contrast, advertising, mass media, public relations, and publicity are relatively less expensive promotion tools.

________ Is the Company's Most Expensive Promotion Tool